Question 1

Can I opt out of this commerce media network sharing, and does opting out also prevent Cash App from using my data internally to improve its own services?

Accepted Answer

Cash App will use your purchase history, browsing behavior, and general location to show you personalized ads for other brands starting February 9, 2026—this significantly expands what personal data leaves the app and reaches advertisers.

Question 2

How long exactly does Cash App retain transaction records after account closure, and can users request deletion of this historical data?

Accepted Answer

Even after you close your account, Cash App keeps records of all your transactions and personal information for an undefined period to comply with laws, prevent fraud, and resolve disputes—meaning your financial history remains stored and accessible.

Question 3

Who specifically has access to my facial scan data, and what prevents these identity verification partners from using it for purposes beyond fraud prevention?

Accepted Answer

Cash App extracts biometric data from photos you submit during identity verification and may share this information with third-party verification providers, creating a facial recognition record that persists even after account closure.